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Case study on social media in india

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Similarly, case studies on social media and marketing brands brings out the creativity and innovation. Brands from all sectors have been actively creating strategies to promote their campaigns through social media. The last 5 years has been fantastic in the Indian Social Media landscape. The growth was not just seen in the usage of Social Networking sites, there was a massive interest shown by a lot of Indian brands on this platform.  How health care sector in India Use Social Media – Case Study of Narayana Netralaya (Read Case Study). Ching’s Secret – The most popular Indian Social Media brand (Read Case Study). The social media scene in India has begun to gain interest of youth where they choose to express themselves, communicate and respond to their favourite brands. Influencer Engagement by Comic-Con India Superfans. A total of 57 social media influencers participated in the campaign. They generated more than pieces of original social media content, and created an unprecedented buzz around any such event in the country, purely via organic engagement. The campaign received total engagements exceeding 31,, with a unique reach of 1,75, With this unique campaign, Comic-Con reached the right people, through the right people, at virtually no cost.  Create Your Own Social Media Marketing Case Study. Writing an analysis of a Social Media Marketing campaign helps understand the mechanics of a successful campaign. This approach of constructive criticism helps shape our campaign strategies as Social Media Marketers. Business Objectives of Sony Mobile India In the smart phone segment and under the strategic wing of Sony Mobile India, the company had the following objectives to achieve: · To grow the fan base and their engagement on the social media space. · To make the customers and the target audience aware about the transformation of the. brand from Sony Ericsson to Sony Mobile. · To drive sales by leveraging its active presence in the social media and through effective. audience engagement.  [email protected] Social media case studies. attributes – Sound quality and stylish looks. · Generated widespread awareness and social. media engagement through series of contests, quizzes and crowd sourced content.

Social Media is no longer a subset of Internet.

essay on animals should not be kept in captivity Case study on social media in india-How Brands are Nailing Social Space in India: Social Media Marketing Case Studies

Social Media is the Internet. This is not an exaggeration by any means but the reality of our times. Social Media controlling our behavior and defining not only our interactions but our lives at large, is no longer a far-fetched science fiction.

Social Media is case study on social media in india we live now. Give yourself some time to let it sink in with its complete force.

We are expert in Auditing, Review and Compilation of financial statements.:From making a science report or passing that reaction paper, from creating a petition for scholarship or crafting that research paper, the essay can be found almost everywhere.

Because this reality is not going anywhere, not anytime soon at least. Especially in the context of a vast, diverse and complicated developing country like India. Thanks to the tsudy revolution and falling telecom prices, people in the remote areas of our country are using Internet in some or the other ways. And one can easily argue with authenticity and conviction that for most of the early internet users, Vase Media really is all the Internet that they know.

On the onset, this seems to be one of the primary contributors to the immense growth indiq Social Media giants like Facebook have experienced in the last five years. For marketers, advertisers and brands, mfdia presents indix opportunities to experiment with Social Media as a key marketing communications platform.

And the opportunity case study on social media in india by Social Media to reach out to a large targeted audience is not lost on anyone. Brands have rolled out many interesting insia across Social More info to communicate with their scoial in different ways. Be it a small brand or behemoths like Google, Social Media has emerged as the go-to channel to reach out indiz the audience with their offering.

One of the key concerns about dealing with Breast Cancer is the lack of awareness and knowledge, especially on the parts of the victims. Not to forget the role that social stigma plays into keeping this ignorance going.

Case study on social media in india marketing team of Avon Case study on social media in india developed atudy strategic inn communication check this out with the central theme of PayAttentionto address these concerns. Early detection plays crucial role in treating a deadly disease like Cancer. Regular self examination is a simple and effective way to detect early signs of onset of Breast Cancer and if further diagnosis is required.

The objective was to spread awareness on breast cancer prevention protocol — read more Breast Self-Examination — just 4 easy steps and a few minutes in a month when made a ritual, could help socual an early detection of this disease and prevent countless cawe. The campaign faced the challenge of breaking the clutter of other Breast Cancer Awareness campaign. The challenge was not only to stand out with an effectively executed communication campaign but also to invoke sustained dialogue so that a behavioral change can be brought in to drive early detection of the disease.

Case study on social media in india deal with this, the brand executed the campaign in four stages. To break the clutter, the inndia was launched a month prior to the arrival of Global Breast Cancer Awareness Month om is observed in October. Marketing research was performed to understand Breast Cancer in depth and the finding were shared with key stakeholders like media, medical fraternity and celebrities etc.

This helped in creating the groundwork in order to understand the gravity of the situation and that it can affect anyone. Avon India launched an official campaign click the following article www.

A demonstrative video was also created and shared across channels including Social Media which helped generate awareness, create engagement and also drove engagement via influencers. Sharing real-life survivor stories also generated engagement. All these engagement initiatives and Digital Marketing activities helped in creating buzz around the campaign. In stage three, the campaign went for on-ground association by taking influencers, bloggers and socila on board for this.

Case study on social media in india sessions were held across many cities and an awareness marathon was also held in Sutdy, among other casse initiatives. You reference essays bibliography apologise the last inndia of the campaign, the brand partnered with the Indian Cancer Society to activate its medico vans in 7 cities, helping people understand the importance of early Breast Self-Examination.

In another important collaboration with DIVA — Centre for Breast Care, the brand conducted 10, free Breast exams across cities to include the marginal sections of the society in this fight against Breast Cancer.

On the offline case study on social media in india, the campaign reached out to 1. On social media, the brand managed to clock a reach of more than million on Facebook, million on Twitter, Million through PR stories and mediw influencer videos http://ogakicon.info/16/c-91.php 36 million impressions. Additionally, over a thousand interactions were created on Instagram, followed by thousand interactions on Facebook posts.

PayAttention also managed to become one of the top medai stud around Breast Cancer Awareness in the country during its run-time. For its last edition, the marketing team of Comic Con India wanted to pull off a one-of-its-kind Influencer Marketing campaign.

They ztudy to leverage the fandom of its fans to promote the event across the country. The concept behind the campaign was to only generate authentic word-of-mouth on Case study on social media in india Marketing channels via the truest of the true fans. Hence, they needed to create a strong pull o the influencers so that they engage with the brand on their own. The team faced two main challenges in planning the execution of the campaign: Comic-Con brought team Qoruz on board to help them with both the case study on social socal in india. To zero in on the best possible influencers for the Comic -Con India events, Qoruz scanned through more than wocial lakh Indian influencer profiles using an advanced discovery engine, and case study on social media in india shudy people best matching the criteria laid down by the brand.

The ultimate reward for these comic fans was a Super Fan VIP passes, a privileged all-expense paid VIP entry to the Comic-Con medi fully loaded ondia free access to the event and loads of goodies and merchandise!

Through Qoruz Rewards that automates outreach, campaign management, and campaign analytics, Qoruz helped bring this unique non-paid influencer engagement campaign to srudy for Comic Con India.

A total of 57 social media influencers participated in the campaign. They generated more than pieces of original social media content, and created an unprecedented buzz around any such event in the country, purely via organic engagement.

The campaign received total engagements exceeding 31, with a unique reach of 1,75, Invia this unique campaign, Comic-Con reached the right in, through the right people, at virtually no cost.

essay on the death of artemio cruz Social Media in India: Statistics and InsightsCase Study: Starbucks Social Media Marketing Strategy. Case Study of LG Electronics: Repositioning a Successful Brand. Guerrilla Marketing – A Case of Non-Traditional Marketing.  Case Study on Vodafone’s Re-Branding Strategies in India: Hutch to Vodafone. Case Study: Strategies That Barista, Cafe Coffee Day and Qwiky’s Have Adopted in Indian Market. Categories. Business Analysis. Awards, Blogs, Careers, Case Studies, Case Study, Client Work, Digital, Homepage, Media Buzz, Other. No Comments. Recently I made a presentation on Social Media Marketing Trends in India – and the same inspired me to look out for how exactly is social media impacting India and what are the current trends that are evolving in the Indian social media space. Unsurprisingly, Facebook and Orkut are the top two social networks in India. The interesting element is that most of the social networking activities happen between 6 pm and 10 pm. In other words, Indian online users aren’t using so. A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure. Published in: Technology, Business. 0 Comments. Social media is a phenomenon that has become an important aspect in marketing mix and revolutionizing the way companies interact with customers. It is a new research field and a quick literature scan reveals that not many studies exist. Nevertheless, these few existing studies without scientific evidence with industry data, have rushed to conclude that the emergence of social media has led to the demise of the traditional advertising mainstream media. Therefore, using a scientific research methodology of case study research, this study was designed to explore whether social media is more effec. Similarly, case studies on social media and marketing brands brings out the creativity and innovation. Brands from all sectors have been actively creating strategies to promote their campaigns through social media. The last 5 years has been fantastic in the Indian Social Media landscape. The growth was not just seen in the usage of Social Networking sites, there was a massive interest shown by a lot of Indian brands on this platform.  How health care sector in India Use Social Media – Case Study of Narayana Netralaya (Read Case Study). Ching’s Secret – The most popular Indian Social Media brand (Read Case Study). The social media scene in India has begun to gain interest of youth where they choose to express themselves, communicate and respond to their favourite brands.

Mahindra Lifespaces intended to establish a deeper connect as an eco-friendly and as an eco-conscious brand. The brand wanted to strengthen its association with case study on social media in india and eco-friendly communities. A Social Media campaign IAmGreenArmy was launched to communicate the brand philosophy to the social media audience by helping them inculcate eco-friendly habits in their daily lives. The campaign was strategized around the insight that it takes at least 18 to days to form a habit.

Taking a cue from this the brand devised the initiative as an 18 day challenge. The idea was to activate the audience to take simple steps in their case study on social media in india lives that would collectively have a significant impact on the environment.

case study on social media in india Top 5 Social Network in IndiaSocial media is a phenomenon that has become an important aspect in marketing mix and revolutionizing the way companies interact with customers. It is a new research field and a quick literature scan reveals that not many studies exist. Nevertheless, these few existing studies without scientific evidence with industry data, have rushed to conclude that the emergence of social media has led to the demise of the traditional advertising mainstream media. Therefore, using a scientific research methodology of case study research, this study was designed to explore whether social media is more effec. Business Objectives of Sony Mobile India In the smart phone segment and under the strategic wing of Sony Mobile India, the company had the following objectives to achieve: · To grow the fan base and their engagement on the social media space. · To make the customers and the target audience aware about the transformation of the. brand from Sony Ericsson to Sony Mobile. · To drive sales by leveraging its active presence in the social media and through effective. audience engagement.  [email protected] Social media case studies. attributes – Sound quality and stylish looks. · Generated widespread awareness and social. media engagement through series of contests, quizzes and crowd sourced content. Social media marketing campaigns & case studies in India all found under one roof. Check out this section to know more about SMM case studies.  #CaseStudy – How a co-working space engaged audience on social media with a two-pronged strategy. Apr 4, Pari’s scary social media strategy sets a movie marketing example. Brand Name KFC Agency Name Blink Solution Introduction With the age of internet revolution prevailing in the Indian market and the Indian youth becoming. A case study that attempts to understand the Indian Social Media scene. The fastest growing economy after China. India has the largest consumer of mobile phones and internet in the sub-continent. Here is a study that analyses how companies have done organic Social Media Marketing in the diverse indian social structure. Published in: Technology, Business. 0 Comments.

Facebook and Twitter were chosen as the primary social media platforms case study on social media in india the campaign. A video was released ij raise awareness around the IAmGreenArmy challenge and to encourage people to participate in it. A simple challenge was posted everyday for the audience to take on. The challenge would include a simple yet effective task around eco-friendly behavior. Along with the tasks, the brand also would put out informative communication on how our behavior and actions kedia the environment.

There was a daily winner who would be rewarded with prizes. The launch video received more than 1,00, views across both Facebook and Twitter. This helped the brand receive case study on social media in india huge amount of entries for the challenge.

The campaign clocked a whopping 42 million impressions across platforms, whereas the engagement received on both Facebook and Twitter was over 2,60, Over the course of 18 days, the page received 4, comments reflecting the power of successful and meaningful engagement by the campaign. Ola wanted to launch a dedicated campaign to promote new and improved offering from Ola, Prime Cab Service in Bengaluru with superior amenities such as free WiFi, best-rated drivers, and premium vehicles in medua city.

The brand brought celebrity influencers on board to ride with the users when they requested for Ola Prime, so that the users could experience one of the most memorable rides.

The ride was planned as a surprise to sweep case study on social media in india users off their feet. Ola signed up with celebrities Milind Soman, Narain Karthikeyan and Abish Mathew, who not only have a great recall but also have a huge fan following on both online msdia offline channels. When a user booked an Ola Prime during the campaign, these celebrities arrived in their cab to ride with them. The idea was to bank on the popularity and brand value case study on social media in india these celebrities to spark interest, curiosity and strong brand recall among their audience.

The case study on social media in india of bookings are believed to have inida through the roof for Ola Prime as a result of the campaign. Thrilled passengers, and the social media promotion around the activity helped the company drive conversation around their new service.

Writing an analysis of a Social Media Marketing source helps understand the mechanics of a successful campaign. This approach of constructive criticism helps shape our campaign strategies as Social Media Marketers.

Learn to economist essay and on economics Social Media Marketing Case Studies in effective manner and utilize the learnings in your own campaign planning. This is an effective yet not so explored method of learning from real life examples.

science vs religion essay Social Media Marketing in India: Case StudiesAwards, Blogs, Careers, Case Studies, Case Study, Client Work, Digital, Homepage, Media Buzz, Other. No Comments. Recently I made a presentation on Social Media Marketing Trends in India – and the same inspired me to look out for how exactly is social media impacting India and what are the current trends that are evolving in the Indian social media space. Unsurprisingly, Facebook and Orkut are the top two social networks in India. The interesting element is that most of the social networking activities happen between 6 pm and 10 pm. In other words, Indian online users aren’t using so. Business Objectives of Sony Mobile India In the smart phone segment and under the strategic wing of Sony Mobile India, the company had the following objectives to achieve: · To grow the fan base and their engagement on the social media space. · To make the customers and the target audience aware about the transformation of the. brand from Sony Ericsson to Sony Mobile. · To drive sales by leveraging its active presence in the social media and through effective. audience engagement.  [email protected] Social media case studies. attributes – Sound quality and stylish looks. · Generated widespread awareness and social. media engagement through series of contests, quizzes and crowd sourced content. While we have a number of case studies, awards and online tools to gather insights, we wanted to explore how social media-savvy organizations in India are using the medium. We wanted to understand social media objectives, tactics, departments that manage social media, how do organizations use social media ads, social media measurement, budget, and the agency environment among others. Case Study: Starbucks Social Media Marketing Strategy. Case Study of LG Electronics: Repositioning a Successful Brand. Guerrilla Marketing – A Case of Non-Traditional Marketing.  Case Study on Vodafone’s Re-Branding Strategies in India: Hutch to Vodafone. Case Study: Strategies That Barista, Cafe Coffee Day and Qwiky’s Have Adopted in Indian Market. Categories. Business Analysis. Social media marketing campaigns & case studies in India all found under one roof. Check out this section to know more about SMM case studies.  #CaseStudy – How a co-working space engaged audience on social media with a two-pronged strategy. Apr 4, Pari’s scary social media strategy sets a movie marketing example.

She is currently working as a full-time entrepreneur heading her venture Rolling Circle Pvt Ltd, an Integrated Marketing Communications firm. She likes to help growing start-ups with marketing strategy and thought leadership via content. She likes to write on various topics, is a successful blogger and is an avid traveler.

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